![]() ![]() Impressively, 75 percent of Session Goods’ sales are direct-to-consumer via e-commerce, proving that investing in creative marketing is not only a conscious advantage the brand has leveraged over its competitors, but a necessary tactic for becoming an established leader in the smoking accessory space. Creative Director Roze Volca continuously innovates strategies to engage their 42,000+ following while staying on brand and ahead of the curve. This artistic vision succeeds in building community, creating customer loyalty, and ultimately selling the product to those for whom it’s intended. Not only is the branding exquisite, but each aspect of Session’s marketing strategy incorporates social relevance, design trends and historical references – all the while staying aligned to their brand story and consumer desires. In an industry wrought with fraud and theft (both in IP and IRL), the strategy of creating a professional-looking brand early on was intended to prevent entities from copying the proprietary designs before Session had the recognition and patents to protect their art. In admiring the Session Goods’ digital presence, their pristine facade leads observers to believe the brand is bigger than they are. After years of Ramirez managing most of the daily operations, the group raised funding last fall that will enable them to nearly double their diverse and talented team of eight. Session goods full#The four creatives continued to bootstrap, eventually building a full product suite including pipes, bongs, stash jars and more – all currently sold throughout North America and Europe. The team side hustled to develop prototypes, and in 2018 they sold out of their first batch of 200 bongs in just three weeks. Ramirez first shared the idea of a designer smokeware line with a colleague … and before long was introduced to Vinh Pho (COO), Sam Bertain (CCO) and Camden Foley (CPO) in 2016. This predicament inspired the creation of Session Goods. Ramirez has always curated the details of her life and as an avid stoner, she found herself tucking away her pipes as they didn’t fit with her modern interior. Session Goods bills itself as a company that provides “Pipes for People who like Pretty Paraphernalia,” and with good reason: CEO Esther LeNoir Ramirez began her career at the international fashion company Everlane, where she developed a passion and keen eye for aesthetically pleasing design. ![]()
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